Jeff Moder's Substack

Jeff Moder's Substack

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Thoughts on American Eagle’s Sydney Sweeney Ad
Three Lessons from a Culture War Storm
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Jeff Moder
Capitalizing on Chaos: Three Companies That Won on X During the Astronomer CEO Scandal
Last week, Andy Byron, the CEO of tech company Astronomer, resigned after a viral kiss-cam moment at a Coldplay concert revealed he might be involved in…
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Jeff Moder
AI Content in Marketing/PR
Three Ways to Keep It Real in 2025
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Jeff Moder
Jaguar’s Rebrand Flop
Three Lessons from a Sales Dive
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Jeff Moder
An Unlikely Brand Champion Across Generations
A recent survey dropped kind of a bombshell: Dawn Dish Soap is the most respected brand across every generation, Gen Z, Millennials, Gen X, and Baby…
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Jeff Moder

June 2025

Glossier’s Micro-Influencer Magic: Three Keys to Winning with Authentic Partnerships
In 2024, beauty brand Glossier pulled off a marketing coup.
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Jeff Moder
Coastal Carolina’s QR Code Play: Three Lessons from a Sports Marketing Home Run
Recently, during ESPN’s broadcast of the Men’s College World Series, Coastal Carolina’s sports marketing team did something clever.
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Jeff Moder
Red Lobster Makes a Bold Bet on Leadership Branding
As part of a revival strategy, Red Lobster recently made a bold decision to put their young turnaround CEO, Damola Adamolekun, front and center in their…
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Jeff Moder
BMW’s Bold Move Turned a Rival CEO's Retirement into a Marketing Win
In 2019, BMW did something audacious.
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Jeff Moder
Three Keys to Winning with Purpose-Driven Marketing & PR
In 2025, according to Edelman’s Trust Barometer, 75% of consumers prefer brands that demonstrate purpose.
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Jeff Moder
Three Lessons from 3M’s Guerrilla Marketing at the Bus Stop: Bold Moves Pay Off
In January 2013, 3M pulled off a guerrilla marketing stunt that still echoes: they placed $3 million in cash behind bulletproof glass at a bus stop…
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Jeff Moder

May 2025

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